Page count, schedule and number of revisions
are all set in advance.
Every plan includes an original design. Design quality is the same across the three plans. What changes is the number of pages, and the kind of motion and staging. SIGNATURE shows its strength through structure; PREMIUM through film and things you can touch. All prices are in Japanese yen (JPY) and include tax.
| Item | ESSENTIAL | SIGNATURE | PREMIUM |
|---|---|---|---|
| Price (tax included) | ¥59,800 | ¥149,800 | ¥298,000 |
| Sample site | AKARI STUDIO (photo studio)Try it live | HANABE DENTAL (dental clinic)Try it live | OSTREL (fashion brand)Try it live |
| For | Small shops, sole proprietors and similar | Brands, companies, shops and similar | Brands and companies that care about expression |
| Pages | 1 page | 3–5 pages | 4–6 pages |
| Estimated duration | 2–3 weeks | 4–6 weeks | 6–10 weeks |
| Revisions | 1 | 2 | 3 |
| Core of the expression | A striking first view and light motion | Art direction for the whole brand, plus one distinctive motion | Experience design built around film, motion and interaction |
| Star of the show | How a single screen is shown | Design: structure, type, photography and white space | Experience: film, and things you can touch |
| Motion | Light touches, such as how text and images appear | One distinctive effect (for example, a window that opens as you scroll) | One flow from the entrance to the end (film, touch, transition) |
| Materials | Your own materials, finished beautifully | Organising and staging photos and text. A dedicated film is not included | Dedicated film and materials for the interaction are produced |
| Impression | Clean and easy to understand | Composed and trustworthy | Leaves you feeling you have never seen it before |
| Details | About ESSENTIAL | About SIGNATURE | About PREMIUM |
IncludedWhat is and is not included
What every plan includes. We also say up front what is not included.
Included in every plan
- Original design (not a reused template)
- Desktop / Tablet / Mobile support
- Care for loading speed and accessibility
- Basic SEO settings
- The publishing work that is needed
- Browser checks before launch
- 30 days of fixes after launch for issues related to the agreed specification
Not in the base price (quoted separately, or actual costs)
- Domain registration and renewal fees
- Paid hosting
- Paid materials
- Photography
- Special film production
- Large-scale CMS
- E-commerce and membership features
- Fees for outside booking services and similar
- Additional pages
- Major additions to the specification or changes of direction
- Other individual requests
- The production period is an estimate, counted from receipt of the down payment and once the necessary materials are in hand.
- One revision means one round of feedback sent to us as a single batch. Fixing defects on Novaia Labs' side does not count toward the number.
- Additions to the specification, major changes of direction and extra pages are quoted separately.
- As a rule, domains and servers are set up in the client's name. Paid services are explained in advance and started only with your agreement.
PaymentHow payment works
- Payment method
- Bank transfer
- Down payment
- 50% of the price. Production starts after the payment is confirmed.
- Balance
- The remaining 50%. Invoiced after you confirm the finished work in Preview. Publishing and handover follow once the payment is confirmed.
- Payment deadline
- Within 7 days of the invoice date, as a rule.
- Transfer fees
- Paid by the client.
- If you stop midway
- Work already done and actual expenses are settled, and the unused portion is refunded. Detailed terms are given in writing before the contract.
Prices are shown in Japanese yen (JPY), tax included, exactly as on the Japanese site. The payment method and invoicing for clients outside Japan are confirmed individually after your inquiry. Details are on the Contact page.
Care plan — optional
CareCare plan: ¥5,500 per month (tax included)
Care after launch is not required. It is there for those who want it.
Included
- A monthly check of display and links
- Minor text and image changes, up to 30 minutes a month
- Checks of how things work before and after updates
- Simple maintenance within a scope agreed together
Not included
- Large-scale changes
- Development of new features
- 24-hour emergency response


